Background

AMP Agency, backed by Advantage Solutions, expanded rapidly by acquiring five agencies across the U.S., specializing in travel and consumer packaged goods (CPG). This growth created challenges in unifying diverse teams and services under one operational framework.

Challenge

• Ensure all teams and client leads understood the expanded service offerings.

• Identify upsell opportunities within existing clients.

• Standardize templates and reporting for consistent client experiences.

• Implement scalable media tools and streamline workflows to support growth.

Solution & Approach

• Created concise capability decks by department to showcase offerings for new business and client updates.

• Integrated social, influencer, and research expertise into media strategies, notably for TCS World Travel.

• Developed packaged experiential marketing solutions, aligning sponsorship activations with audience behavior and local media.

• Standardized client-facing templates (pitch decks, reports) with updated branding across all acquired agencies.

• Negotiated and implemented media tools (Kantar, IPSOS, Power BI, Google Analytics, MediaOcean) for consistent buying and analytics.

• Transitioned to a modern document-sharing platform to improve collaboration and version control.

Insights and Results

• Achieved operational alignment and consistent client experiences across five offices.

• Increased client engagement and upsell opportunities through clear communications and expanded offerings.

• Reduced errors and improved media buying accuracy thanks to standardized tools and processes.

• Enabled scalable growth through proactive technology adoption and streamlined workflows.

Conclusion

AMP Agency’s operational integration showcases how strategic process standardization and technology implementation unify multiple agencies into a cohesive, scalable organization. This foundation improved client service, internal collaboration, and positioned AMP for sustained growth.