Where Data Leads, Marketing Succeeds
Growth, Paid Media, and Omnichannel Solutions Made Simple
About Me
At MediaBrooke, I specialize in growth marketing and paid media strategy designed to help brands achieve measurable, sustainable results. My approach is rooted in omnichannel thinking—integrating digital, traditional, and emerging platforms to reach your audience wherever they are.
I believe that data should be clear, actionable, and tied directly to your marketing objectives. By transforming complex analytics into easy-to-understand insights, I empower brands to make smarter decisions and maximize their return on investment. Whether you’re looking to scale your business, launch a new campaign, or modernize your marketing infrastructure, I deliver strategies that connect the dots between data, creative, and business growth.
For me, strategy isn’t just about planning—it’s about making every marketing dollar work harder and every story resonate deeper. Let’s turn your data into your next success story.
Our core strengths:
Paid media strategies tailored to your brand and audience
Omnichannel campaign execution across digital, print, broadcast, and emerging media
Simplifying data and analytics so every stakeholder can act with confidence
Growth marketing that drives real, trackable business outcomes
My Expertise Covers:
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Develops comprehensive marketing and engagement roadmaps tailored to business goals, including market research, SWOT analysis, audience targeting, and actionable plans for campaigns and content
Aligns tactics with business objectives, ensuring all marketing activities support measurable growth and brand positioning
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Implements data-driven strategies to systematically improve key business metrics such as: focusing on user acquisition, conversion rate optimization, and pipeline development for rapid, sustainable growth
Leverages creative, media, and technology to accelerate sales, enhance personalization, and maximize return on investment
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Guides organizations through the process of leveraging data as a core asset, transforming marketing operations, decision-making, and customer experiences through advanced analytics and actionable insights
Fosters a data-driven culture by training teams, establishing best practices, and integrating data insights into everyday workflows, enabling faster, smarter, and more agile marketing decisions
Implements robust data collection, integration, and governance frameworks to ensure high-quality, reliable information flows across all marketing channels and business units
See Case Study:
Unlocking New Audiences: A Phased Marketing Overhaul for Ultra-Luxury Travel
Leveraging Early AI and Tech for Efficient Migraine Drug Launch
Unlocking New Student Markets: A Data-Led Enrollment Growth Story
Transforming Childhood Cancer Support Through Strategic Branding and Fundraising
Building a Foundation for Growth: Centralizing Processes and Platforms
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Integrates Video (TV, Streaming, Digital), Digital (SEO, PPC, social media) and Traditional (print, direct mail, events) marketing channels to expand reach and reinforce consistent brand messaging
Designs campaigns that balance online and offline tactics for broader audience engagement and higher-quality leads
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Employs data-driven insights to personalize content, optimize channel selection, and adapt messaging, enhancing both the impact and continuity of the brand’s presence throughout the entire omnichannel journey
Integrates universal storytelling by weaving a consistent, authentic brand narrative across all touchpoints—online and offline—so every audience interaction feels like part of a seamless, connected journey
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Delivers clear, easy-to-digest reports that highlight only the most relevant KPIs and performance metrics, avoiding information overload and focusing on what truly drives business outcomes
Each report includes actionable insights and specific recommendations, outlining optimizations and next steps for integrating findings directly into future marketing plans
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Designs and executes plans to attract, involve, and retain target audiences through meaningful interactions, fostering loyalty and advocacy
Utilizes market research and audience analysis to tailor content and experiences, building strong customer relationships
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Provides workshops and collaborative sessions to uncover authentic brand stories, align internal teams, and integrate storytelling into campaigns, digital platforms, and customer experiences
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Provides ongoing analytics and reporting services to track campaign performance, measure ROI, and identify opportunities for optimization
Deploys tools and dashboards for real-time monitoring, enabling data-driven adjustments and improved marketing efficiencies
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Facilitates goal-setting workshops to define clear, measurable objectives aligned with business priorities using frameworks like SMART goals.
Selects and tracks relevant KPIs, ensuring marketing activities are directly linked to desired outcomes and regularly evaluated for effectiveness.
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Implements AI-driven solutions for marketing automation, such as chatbots, predictive analytics, content generation, lead scoring, and campaign optimization
Integrates AI with existing tools to streamline workflows, enhance personalization, and deliver actionable insights for better marketing performance
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Assists in establishing marketing departments, including selection and implementation of relevant tools, process documentation, and billing structures
Provides guidance on best practices for workflow management, resource allocation, and scalability to support business growth
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Prepares and manages Requests for Proposals (RFPs) for hiring marketing teams or agencies, including requirements gathering, vendor evaluation, and contract negotiation
Ensures alignment of agency capabilities with organizational objectives and budget constraints
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Conducts comprehensive audits of marketing strategies, channels, and processes to assess effectiveness and identify areas for improvement
Delivers actionable recommendations to optimize spend, streamline operations, and ensure marketing efforts are meeting business needs
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Coordinates the management and integration of marketing teams across global, regional, and local levels to ensure alignment with overall strategy and brand consistency
Implements communication frameworks, shared processes, and collaborative platforms to foster seamless teamwork, knowledge transfer, and operational efficiency across all locations.
See Case Study:
Unlocking New Audiences: A Phased Marketing Overhaul for Ultra-Luxury Travel
Leveraging Early AI and Tech for Efficient Migraine Drug Launch
Unlocking New Student Markets: A Data-Led Enrollment Growth Story
Transforming Childhood Cancer Support Through Strategic Branding and Fundraising
Building a Foundation for Growth: Centralizing Processes and Platforms
Shelley G.
“Brooke has a great media mind and is a true collaborator with her partners. She's a quick thinker, knows the digital media market incredibly well, and always has an eye on her client's goals. Brooke is a skilled omni-channel media strategist whose high level perspective is an asset to any organization. Best of all, she's easy to work with and has a refreshing candor which I really appreciate.”
Current & Previous Clients
Vertical Expertise
Luxury Travel & Hospitality
Pharmaceuticals
Healthcare & Insurance
Automotive & Navigation
Payments & Tech
Cloud Services
Telecommunications
Not For Profit
Beauty Products
MarTech
Airlines & Tourism Boards
B2B & B2C
Consumer Goods
Management Consultancy
Entertainment
Sports (Superbowl Host Committee)
Earbuds & Sports Audio
Education
State Lottery
Enterprise ABM
Services offered
Freelance
Need an extra set of hands on an existing project? A gap until you can get the perfect hire? Coverage for leave or vacation? Help with a new Business Pitch?
Audit & Evaluation
Questioning if something can work better? Need evaluation or audit of current state of advertising? Need an audit of your agency? Need to select an agency?
Development
I can oversee teams, suggest tools & organizational solutions, support long term goals, and offer training to help get up to speed
Ready to explore how we can support your marketing goals?
Book a free, no-obligation introductory call with us to discuss your needs, challenges, and objectives. This personalized conversation helps us understand your unique situation and determine how our services can best add value to your business. Let’s connect and start building a strategy that drives real results!